Crew Launches Cross-Unit Shift Coverage for Real-Time Labor Optimization in Enterprises

SAN FRANCISCO, CA (Thursday, December 3, 2020) — Crew, the #1 digital workplace platform for frontline teams, announced the debut of a significant enhancement to its innovative labor optimization toolkit. Built for enterprises with distributed workforces across multiple locations or teams, this new cross-unit shift coverage feature empowers eligible employees to cover open shifts at sanctioned, nearby locations.

This cross-unit shift coverage functionality improves frontline productivity, provides frontline teams with greater flexibility, and offers a new and agile lever that organizations can use to better optimize their existing talent pool. Combined with other features, like instant schedule distribution and real-time access to employee availability, these new capabilities augment companies' existing investments in workforce management (WFM) and scheduling tools.

“Frontline organizations are facing unprecedented operational complexity in the COVID-19 era,” said Scott Van Brunt, Chief Operating Officer at Crew. “A high-engagement digital workplace platform like Crew gives them the agility they need to remain competitive in this rapidly changing landscape. We are thrilled to add cross-unit shift coverage to our labor optimization suite, and we’re even more thrilled to be deploying it with such great enterprise partners.”

Kum & Go, an Enterprise Crew customer, has rolled out the cross-unit shift coverage feature to all of its employees spread across 400 locations in 11 states. They have quickly been able to leverage this feature to balance labor coverage more efficiently and without adding additional work on frontline team members or area managers.

"Crew’s support for cross-unit shift coverage has really enhanced the launch of our newly established flex pools. Now employees can pick up shifts at nearby stores, our staffing levels are higher and employees are empowered to manage their own schedules directly from their phones. At our size, the ability to pool labor across multiple locations has been invaluable."

Marty Roush

Marty Rousch
VP of Operations, Kum & Go

Beyond helping companies in industries spanning foodservice to healthcare better optimize their labor investments, cross-unit shift coverage gives frontline and hourly workers a new level of control over their work schedules. Now, it’s easy for employees to pick up additional shifts and customize their own schedules as their personal and family circumstances allow. Employers have found that the greater sense of flexibility and control employees get from digital workplace platforms like Crew results in higher levels of employee engagement, stronger retention, and more efficient labor utilization.

About Crew
Crew is the #1 digital workplace trusted by the world’s largest enterprises to streamline post-COVID-19 operations. Core to the platform is a highly engaging, secure mobile app that transforms how work gets done for frontline teams. Crew better connects organizations through communication, optimizes labor through streamlined scheduling and staffing workflows, and builds culture through public recognition and motivation. Crew helps more than 40,000 organizations create more productive frontline teams. To learn more, visit

For Media Inquires
Nicky Budd-Thanos
Head of Communications, Crew

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