--- title: How Taco Bell keeps the frontline connected image: https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/Taco-Bell-Tacos.jpg --- [![logo_crew_white](https://www.crewapp.com/hubfs/Marketing/Logos/logo_crew_white.svg "logo_crew_white")](https://www.crewapp.com/) - [Features](https://www.crewapp.com/features) - [Help](https://help.crewapp.com/) - [Signup or Login](https://crewapp.com/app) - [Crew App](https://crewapp.com/app) - [Command Center](https://crewapp.com/enterprise/commandcenter/) ##### [Team Communication](https://www.crewapp.com/enterprise/team-communication) [Keep employees connected and engaged](https://www.crewapp.com/enterprise/team-communication) ##### [Labor Optimization](https://www.crewapp.com/enterprise/labor-optimization) [Give employees instant access to schedules and open shifts](https://www.crewapp.com/enterprise/labor-optimization) ##### [Culture & Recognition](https://www.crewapp.com/enterprise/culture-recognition) [Inspire great work by highlighting outstanding performance](https://www.crewapp.com/enterprise/culture-recognition) ##### [Task Execution](https://www.crewapp.com/features/field-execution) Guarantee flawless execution with integrated task management ##### [Knowledge Management](https://www.crewapp.com/enterprise/knowledge-management) [Ensure your team is aligned and informed](https://www.crewapp.com/enterprise/knowledge-management) ##### [Administration & Analytics](https://www.crewapp.com/enterprise/command-center) [Manage your workforce and gain immediate insight](https://www.crewapp.com/enterprise/command-center) ##### [Compliance Suite](https://www.crewapp.com/enterprise/compliance) [Protect your people and your organization](https://www.crewapp.com/enterprise/compliance) ##### [Integrations](https://www.crewapp.com/enterprise/integrations) [Integrate with critical operations and reporting tools](https://www.crewapp.com/enterprise/integrations) ##### [Services](https://www.crewapp.com/enterprise/services) [A team of experts dedicated to your success](https://www.crewapp.com/enterprise/services) ##### [Employee Management](https://www.crewapp.com/enterprise/employee-management) [Manage your workforce at scale with an end-to-end employee toolset](https://www.crewapp.com/enterprise/employee-management) [![logo_crew_red](https://www.crewapp.com/hubfs/Marketing/Logos/logo_crew_red.svg "logo_crew_red")](https://www.crewapp.com/) - [Features](https://www.crewapp.com/features) - [Help](https://help.crewapp.com/) - [Signup or Login](https://crewapp.com/app) - [Crew App](https://crewapp.com/app) - [Command Center](https://crewapp.com/enterprise/commandcenter/) ##### [Team Communication](https://www.crewapp.com/enterprise/team-communication) [Keep employees connected and engaged](https://www.crewapp.com/enterprise/team-communication) ##### [Labor Optimization](https://www.crewapp.com/enterprise/labor-optimization) [Give employees instant access to schedules and open shifts](https://www.crewapp.com/enterprise/labor-optimization) ##### [Culture & Recognition](https://www.crewapp.com/enterprise/culture-recognition) [Inspire great work by highlighting outstanding performance](https://www.crewapp.com/enterprise/culture-recognition) ##### [Field Execution](https://www.crewapp.com/features/field-execution) [Guarantee flawless frontline execution](https://www.crewapp.com/features/field-execution) ##### [Knowledge Management](https://www.crewapp.com/enterprise/knowledge-management) [Ensure your team is aligned and informed](https://www.crewapp.com/enterprise/knowledge-management) ##### [Administration & Analytics](https://www.crewapp.com/enterprise/command-center) [Manage your workforce and gain immediate insight](https://www.crewapp.com/enterprise/command-center) ##### [Compliance Suite](https://www.crewapp.com/enterprise/compliance) [Protect your people and your organization](https://www.crewapp.com/enterprise/compliance) ##### [Integrations](https://www.crewapp.com/enterprise/integrations) [Integrate with critical operations and reporting tools](https://www.crewapp.com/enterprise/integrations) ##### [Services](https://www.crewapp.com/enterprise/services) [A team of experts dedicated to your success](https://www.crewapp.com/enterprise/services) ##### [Employee Management](https://www.crewapp.com/enterprise/employee-management) [Manage your workforce at scale with an end-to-end employee toolset](https://www.crewapp.com/enterprise/employee-management) Search **Menu** - [Features](https://www.crewapp.com/features) - [Help](https://help.crewapp.com/) - [Signup or Login](https://crewapp.com/app) - [Crew App](https://crewapp.com/app) - [Command Center](https://crewapp.com/enterprise/commandcenter/) ![Taco-Bell-Vegas1](https://www.crewapp.com/hs-fs/hubfs/Marketing/Website/TacoBell/Taco-Bell-Vegas1.jpg?width=2072&name=Taco-Bell-Vegas1.jpg "Taco-Bell-Vegas1") # Taco Bell keeps the frontline connected [![Taco Bell logo](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/TB-logo-stack-white-02.svg "Taco Bell logo")](https://www.crewapp.com/customers/taco-bell) ![circles-logo](https://cdn2.hubspot.net/hub/273774/hubfs/mp/themes/Act-Theme/images/circles-logo.png?noresize&width=188&name=circles-logo.png "circles-logo") ## About Circles Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus malesuada orci justo, eu venenatis magna dignissim quis. Nullam semper odio luctus, tincidunt quam eget, mattis leo. Ut ultricies nibh at enim iaculis euismod a eget turpis. ![act-case-study-card-img6.jpg](https://cdn2.hubspot.net/hub/273774/hubfs/mp/themes/Act-Theme/images/act-case-study-card-img6.jpg?width=987&height=600&name=act-case-study-card-img6.jpg "act-case-study-card-img6.jpg") ## Rapid deployment and adoption Taco Bell rapidly deployed Crew to its corporate-owned locations and made it available to the broader franchise system. Crew's frictionless onboarding and dedicated support enabled the roll out to 140,000+ Taco Bell corporate and franchise team members quickly and efficiently. ![TB-_illo-TB-people-1](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/TB-_illo-TB-people-1.svg "TB-_illo-TB-people-1") ## 10,000+ Corporate team members ![TB-_illo-TB-bldg-orange](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/TB-_illo-TB-bldg-orange.svg "TB-_illo-TB-bldg-orange") ## 470+ Corporate locations ![TB-_illo-TB-people-2](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/TB-_illo-TB-people-2.svg "TB-_illo-TB-people-2") ## 130,000+ Franchise team members ![TB-_illo-TB-bldg-yellow](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/TB-_illo-TB-bldg-yellow.svg "TB-_illo-TB-bldg-yellow") ## 4,500+ Franchise locations ## Connection through communication With Crew, Taco Bell has the ability to enable real-time communications to team members to manage shift coverage, push top-down announcements, or recognize excellent team members. This ease and transparency of communication seamlessly keeps the team on the same page, from the boardroom to the break room. ![Crew-TB-Devices-web](https://www.crewapp.com/hs-fs/hubfs/Marketing/Website/TacoBell/Crew-TB-Devices-web.jpg?width=2000&name=Crew-TB-Devices-web.jpg "Crew-TB-Devices-web") ![Taco-Bell-Tacos](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/Taco-Bell-Tacos.jpg "Taco-Bell-Tacos") ## “Being able to communicate and engage with our frontline workforce is absolutely critical to our success. With Crew, we can reach every team member with important information at the touch of a button, and that is invaluable at our size and scale.” ![StevePlank-TacoBell](https://www.crewapp.com/hs-fs/hubfs/StevePlank-TacoBell.jpeg?width=360&height=360&name=StevePlank-TacoBell.jpeg) **Steve Plank** Chief Technology Officer Taco Bell    ## Super-powered scheduling Crew automatically stays in sync with the various scheduling systems leveraged by Taco Bell corporate and franchisees to streamline burdensome workflows and driving higher team productivity and results. ![TB_illo_schedule](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/TB_illo_schedule.svg) #### Mobile-friendly schedules All team members have real-time access to the schedule via seamless integration to the BOH scheduling system. [+40% more shifts covered →](https://www.home.crewapp.com/esoen-taco-bell) ![TB_illo_managers](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/TB_illo_managers.svg) #### Unburdened managers Employees can easily request shift changes and pick up extra shifts via a self-serve shift marketplace, saving managers critical time.  [+83% faster shift coverage →](https://www.home.crewapp.com/tacala-taco-bell) ![TB_illo_availability](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/TB_illo_availability.svg) #### Empowered teams Employees get the hours and flexibility they need to improve work-life balance and ultimately to deliver outstanding customer experiences. [+17% higher customer satisfaction →](https://www.home.crewapp.com/kmac-taco-bell) ## Safe, secure, and compliant communication Taco Bell sets managers and team members up for success with built-in guardrails and compliance tools #### Off-the-clock notifications Prevents off-the-clock communications by notifying employees in-app #### Admin controls Managers have complete control over all communication and conversations #### Content filtering Inappropriate content is automatically hidden to keep conversations professional #### User flagging Users have options for content flagging and escalation paths for sensitive or offensive content ### “Crew’s [Compliance Suite](https://www.crewapp.com/enterprise/compliance) gives us the control we need to effectively leverage technology with our team members. We can harness the power of mobile while ensuring that it’s being used in the right way and giving us the insight and guardrails we need for team members who choose to use the app.” ![eric](https://www.crewapp.com/hs-fs/hubfs/eric.jpeg?width=400&height=400&name=eric.jpeg) **Eric Phernambucq** Restaurant Transformation Taco Bell  # Business continuity during crisis Taco Bell franchisees have used Crew to keep managers and employees aligned amid rapidly changing COVID-19 procedures ![Slack Announcement on Crew](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/product_TB_new_Announce.jpg) #### Top-down announcements One-way messages directly to the frontline, with explicit acknowledgement for critical communications, ensures everyone is in the know. ![Crew Chat](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/product_TB_new_Chat.jpg) #### Real-time collaboration Structured, hierarchical communication helps teams communicate effectively and respond to changing circumstances and procedures. ![Crew Team Files](https://www.crewapp.com/hubfs/Marketing/Website/TacoBell/product_TB_new_Files.jpg) #### Team source of truth Franchisees can create a mobile-friendly destination for employees to access the latest policies and procedures. ### “With COVID-19, team members need to feel a sense of safety and know what we’re doing for them. Better communication through Crew has been a key part of achieving that.” ### “We quickly learned that Crew is the best communication tool out there for us, **especially now**. It became a great way to house all of our documents. Anything we were changing along the way—procedures, policies—get uploaded up there.” **Kathy Mullane** VP - HR & Training Summerwood franchise organization (100+ locations) ![customer_TacoBell_KMAC](https://www.crewapp.com/hs-fs/hubfs/customer_TacoBell_KMAC.jpg?width=1816&name=customer_TacoBell_KMAC.jpg "customer_TacoBell_KMAC") > Overall customer satisfaction has climbed **from 66% to over 70%** since adopting Crew. > > **Dan Skinner** > Director of Operations > ES-O-EN franchise > I’ve been in the industry for over 50 years, and this is the most important tool we’ve ever given our managers. > > **John Marsella, Jr.** > President and COO > Summerwood franchise > We have over 6,000 employees, and Crew helps us with communication, connection across the organization, and retention—particularly in keeping the K-Mac “family” atmosphere alive. > > **Matthew Parry** > Director of People Development > K-MAC franchise > Crew has made it much faster and easier to find and optimize coverage so we can serve our customers. > > **David Morrison** > VP of Operations > Tacala franchise > Crew has been a major contributor to improving our staffing levels and connecting directly with all our employees. Overall, it's contributed to a **5% lift in customer satisfaction**. > > **Stephen Nicolaysen** > CFO > ES-O-EN franchise > Operators have so much on their plates. Crew takes away the steps that shouldn't be there, so our operators can focus on running their restaurants. > > **Mazen Albatarseh** > Chief People Officer > Tacala franchise ## “Crew connects me to  8,000 employees with the tap of a button.” See how Taco Bell’s largest franchisee uses Crew. ## Ready to get started? ## More stories from Crew Customers ![client-footer-TacoBell-450x600-2](https://www.crewapp.com/hubfs/client-footer-TacoBell-450x600-2.jpg) ##### Taco Bell keeps 140,000+ frontline employees connected ###### [READ MORE](https://www.crewapp.com/customers/taco-bell) ![client-footer-ALG-450x600-2](https://www.crewapp.com/hubfs/client-footer-ALG-450x600-2.jpg) ##### 80% lower turnover at Affinity Living Group ###### [READ MORE](https://www.crewapp.com/customers/alg-senior) ![client-footer-Harps-450x600](https://www.crewapp.com/hubfs/client-footer-Harps-450x600.jpg) ##### Harps Foods deepens engagement with 5,000+ team members ###### [READ MORE](https://www.crewapp.com/customers/harps) [Get started](https://squareup.com/us/en/staff/team-communication/contact) ### Request a Demo ## Get a free, personalized demo No ads. 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